We asked one of our developers…why do you still use Joomla for Web Design? Isn’t everything made on WordPress?

He quickly answered, “No, not everything is made on WordPress, and here are some reasons why.”

While WordPress may be the dominant CMS for web design having a large percentage of sites using it, it’s not the only one out there. There are some great functionalities built into Joomla that have can have great impact on usability depending on your site. Is this an exhaustive article of those features? No. Will you find some useful information here when making your decision? Yes.

If your site currently runs Joomla and you’re looking to make an upgrade this is a great time to weigh your options. Joomla is very good at managing large amounts of information: pages, content, a large number of navigation links. Organization is key within Joomla, and for those constantly creating and recreating, it has some wonderful features that help with keeping you on the right track and finding your way back.

Joomla has been around for a long time. It has a fervent following and a number of great extensions/plugins to ramp up your users’ experience. You can find one popular plugin to enhance the SEO of your brand new Joomla site and drive those eager users straight there. (By the way, interested in learning more about SEO and how we can help with that, contact us to find out).

Joomla also takes security seriously. That’s why you see some large brand names out there being built on it. Your information, your clients information, your customers information, all that is the most important and number one priority when doing anything on the web.

For you aspiring developers out there, you’ve got to learn this. Joomla is not going anywhere; it’s useful, your clients will ask about it or your clients will already have it. Have the knowledge to know the path to lead them on. Maybe it’s time to move away from Joomla, maybe it’s time to rebuild their site better and more user friendly and keep it on Joomla. You can’t answer these questions without knowing the key features and reasons why Joomla is the best choice for them.

Have questions about a new website or an upgrade? Do you currently host your site on Joomla and are looking for a developer to help with a redesign? Contact us below and learn more about what we can do to help.

SEO…it’s not when you start, but why you haven’t!

What’s SEO? That’s a common question we hear at Revolution Interactive. Search engine optimization is necessary for any online presence today. Building your reputation, your fan base, and your customers all starts with strong SEO. There are many ways to get the word out when you’ve decided to start that first business. Word of mouth, your social networks, flyers on the telephone poll. But, once you’ve reached everyone you know, how do you keep the clicks coming.

Building your organic search results and starting from the beginning with strong onsite optimization is a surefire way of lasting in any one of the fast paced worlds that lives on the web. Furthermore, continuing to do it right and planning for the long haul will ensure that you, as well as your business, continues to thrive and build more customers with each day you are in business.

Check the links below for some great sites to get started learning about not only SEO, but other great techniques for marketing and building your presence on the web as well as all the social media platforms.

Still lost, contact us to learn more about how we can help your business grow and what it takes to succeed in this fast paced market.

• MOZ
• Search Engine Land
• Search Engine Roundtable

You know we had to do it. Take a motto from the Superbowl Champ Russell…last name Wilson. While these blogs will cover mostly Interactive Marketing topics, we feel it’s also important to share the basic principles that we practice here at Revolution Interactive.

“Separation is in the Preparation”

This is the most important key to a successful viral campaign. The preparation and strategy is essentially 80% of the work. The other 20% is the execution. You’d be surprised as to how many companies fail to apply basic common sense principals in their viral campaign ideation. This can be attributed to the fact that viral marketing is still a new and not that many companies consider it an essential marketing tool. Many companies still fail to realize the benefits of taking some time to properly prepare and strategize a viral marketing idea.
Preparation in terms of viral ideation would be the mix of the following; researching, strategizing, brainstorming, and scheduling. These are all essential to properly preparing for a successful viral campaign. Following these principles enables research and insight into trends and anticipating topics of discussion that will be had a couple months in advance. This may include analyzing industry/competitor trends and schedules. After the proper research, comes the strategizing. This would cover the goals and messaging that should drive the campaign. With all this in mind, the fun part comes. The brainstorm sessions of the big idea. Don’t leave anything off the board, no idea is stupid. It should only fuel or spark other ideas which might be the perfect fit for the campaign. After the big idea has been figured out, then comes the execution. Deliver the viral campaign brilliantly enough, and you might see the fruits of your labor return tenfold.

Here are some examples of how companies used this motto to leverage their marketing campaigns…

Derrick Coleman – Duracell Battery commercial

Duracell beautifully executed a successful campaign with the NFL’s FIRST legally deaf NFL football player Derrick Coleman. With the Seahawks reputation as a band of misfits, we’ve come to learn a lot about this team. There are many talented pro bowlers on this team, but Duracell found a gem. Looking elsewhere, they stumbled upon a story that exemplified the essence of overcoming adversity. The first legally deaf player on the #1 ranked NFC team. What a great story and wonderful production. The video was beautifully produced and the execution of this campaign was perfect as it was released right when the Seattle Seahawks began their playoff run to become SuperBowl Champions! Good thing Derrick Coleman was using Duracell batteries for his hearing aid when he was young!

Viral Results: 22 million YouTube views since January 10, 2014

Richard Sherman – Beats By Dre commercial

Beats seemed to have extremely intuitive football fans as they successfully identified THE biggest NFL rivalry for the 2013 season (Seattle Seahawks vs. San Francisco 49ers) and properly anticipated the NFC Champion matchup by sponsoring players from BOTH teams. Even though the story began as they created a commercial with the San Francisco 49er’s Colin Kaepernick, they were also able to anticipate the need to side with the Seattle Seahawk’s trash talker Richard Sherman. After the NFC championship game was over, a post interview with Richard Sherman blew up the social media media universe with the most trending topic being Richard Sherman’s rant. Beats immediately saw their calculated preparation return dividends. The social media universe was turned upside down while people took sides agains and with Richard Sherman. Beats was caught right in the middle of it. All from a carefully researched and calculated move.

Viral Results: 2 million YouTube views since January 19, 2014

We love to IDEAte here at Revolution Interactive. Coming up with fun, innovative ideas to gain an edge is something that our team strives to accomplish for all our partners. What others might see as big risks, others see as calculated risks. What some see as calculated risks, others see as proper research or “preparation”. Here at Revolution Interactive we know…. “Separation is in the Preparation” #GoHawks